service:
neuromarketing

The Research Design Results project stems from the collaboration with SRLABS and the shared desire to create a cross-cutting offering, integrating neuroscience with traditional marketing to provide cognitive analysis and direct feedback during the production stages. Tools such as electroencephalography (EEG), eye tracking, and galvanic skin response (GSR) can be used to investigate the irrational impulse behind the purchase of a product. The analyses can be both qualitative and quantitative and they are carried out on real testers, in line with the target market requested by the client.

We analyze the effectiveness of websites, e-commerce, apps and any communication material. We measure how CTA performs or if copy and microcopy are understandable. We study the information architecture of a site and the average paths taken by partecipante to achieve their goals.
We measure how a product is perceived and explored, in order to understand which elements catch people’s interest the most and drive them into purchase decision. We calculate the levels of engagement and emotional impact.
We measure shopping experience in the real, recreated and virtual world. We monitor and analyze consumer’s perception and exploration. This research study allows to understand how a product performs on a shelf compared with different packaging solutions or competitors.
Sensory, olfactory, and taste analysis of food and beverage products to be developed and launched on the market. Research tests allow us to understand whether the product meets production expectations and appeals to the target market. The data obtained can be used to make the necessary improvements to achieve the desired performance.